Mulberry’s Business Woes Persist Despite Cheaper Bags, Cara Delevingne

Categories:Other Brands

Despite debuting a line of more accessible bags to win back old customers and signing on Cara Delevingneto do a high-profile capsule collection and campaign, Mulberry’s fortunes still haven’t turned around. Earlier this week, the company issued a profit warning to shareholders after a 17% decline in sales in the first half of 2014, according to Women’s Wear Daily. Be careful of anyone who wants to attribute that to global strife or changing travel patterns, though; Mulberry’s only got itself to blame.

In yesterday’s New York Times, Vanessa Friedman enumerated the issues at Mulberry that we’ve been talking about here for a while. Despite the departure of disastrous CEO Bruno Guillon, who came to the brand from Hermès and, in his short tenure, jacked up all its prices and alienated popular creative director Emma Hill to the point of resignation, not much has changed. The company has yet to name a new permanent CEO or creative director, although they do have Cara Delevingne on their payroll.

The problem with having Delevingne, though, is that so does everyone else, from DKNY to Burberry toChanel. Although her line and campaign with the brand have received a moderate amount of press attention, reporters on the Delevingne beat are spread pretty thin; without ponying up money for an exclusive, her mere presence has limited value to a brand that’s trying to distinguish itself. Mulberry has a history of betting on the wrong celebrities in the wrong ways, though; remember Lana Del Rey’s bag?

There’s no short of beautiful, rich, young, British it girls-in-the-making for Mulberry to choose, but without a permanent CEO and a new creative director to guide the brand in a purposeful direction, expect to see Mulberry spinning its wheels for some time, no matter the state of the global luxury market.

Tags: Mulberry

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Fall-Winter Mulberry Ad Campaign: BTS

Categories:Other Brands

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mulberry_fw13-ad-campaign4Chances are you’ve already seen Mulberry’s ad campaign for F/W13 which stars model-of-the-moment, Cara Delevingne. Shot by Tim Walker at Shotover House in Oxfordshire, Mulberry is back at her whimsical best, with a huge flowering tree in the middle of a living room that’s also filled with live owls big and small.

The end result is something that’s very British and given the Mulberry twist that we all know and love. And don’t forget to check back tomorrow when I may have a special treat in store just for you guys.

Tags: Mulberry

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Mulberry Fall 2015 Runway Bag Collection Featuring the Mini Jamie Bag

Categories:Other Brands

Introducing the Mulberry Fall 2015 Runway Bag Collection. Mulberry has taken its inspiration from Georgian interiors. The collection features three bags, the newest Mulberry designs which are the Roxette and Jamie Bags were first seen at the Pre-Fall 2015 Collection.

Another bag included this season is Mulberry’s iconic Bayswater Bag in Crocodile material. The Jamie Bag which is Mulberry’s version of a bucket bag, was featured in a mini size this season. The mini version comes in a chunky chain strap and exotic materials such as Ostrich and Crocodile. The Roxette Bag, a satchel bag with double handles and shoulder strap, comes in various materials like Calf Hair, Crocodile, Leather and Shearling. Colors this season includes Black, Oxblood, Oak, Midnight Blue and Pink.

Check out the video above for a closer of this season’s handbags as well as the rest of the collection.

Gallery

Source: Mulberry

Tags: bag Mulberry Mini Collection Fall Runway 2015 featuring the Jamie

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Cara Delevingne for Mulberry Handbag Shoot 2014

Categories:Other Brands

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What’s so hot about the Cara Delevigne Bag Collection?

Well, we have seen Mulberry doing collaborations before like the newest Tessa Collection, which is priced lower than their classic bags. Then we have observed how Mulberry chew their iconic bags and then turned them into shoulder bags or Bayswater double totes. But what I love the most about the Cara Delevigne Collection is the newest back packs which are quilted.

Ever since around Chanel introduced their graffiti backpack line, we’ve seen how trendy they become. And the choices are increasing, Prada just released their ‘soft backpacks’ and Balenciaga their very own ‘Le Dix Backpack’. Cara’s version is just a bit different, elegant, mixing with the elements of Mulberry.

And if you love quilted bags (you will know this by checking your previous purchases), and in combination with, that you are actively seeking for a backpack to match your casual outfit, then this should be added to your list as ‘to be considered’. It’s well worth it.

This is the second ad campaign that Cara shoots for Mulberry, it gives a good idea of how to combine her bags with chic dresses and pumps.

The Cara Delevigne Collection will be launched in September, the price will be between £895 and £2,500.

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Tags: handbag Mulberry

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Mulberry Delphie Bag

Categories:Other Brands

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At BRAGMYBAG we do not want to waste your time, and we only want to present handbags that are worth bragging about. What caught our attention lately is the brand-new Mulberry Delphie Bag Collection.

We’ve been ambitiously following Mulberry lately, in the past it was only the Bayswater and Alexa bags, but recently they have been introducing new series of bag collections – from modern pieces to lower priced accessories, to vintage styles. And we are loving it.

But anyways, back to the Mulberry Delphie Bag. This beauty is the combination of the brand’s craftsmanship with modernity in mind. It features a silver thin shoulder chain and a front flap. It comes with a new minimalism closure (with mulberry tree in the center) and style.

What I love about the Delphie handbags are the new colors that will be available, the yellow pink crocodile leather is absolutely to-die-for. And if you don’t mind baby’ing handbags, also in full-white. Get obsessive with the bi-color green and black front flap, the body should be made from suede. For those who seek for more classics, wear it in full black with black chains.

Here is the point, the Mulberry Delphie Bag Collection will be released for the Spring Summer 2015 Collection. Yes, around January or February. So details are not published yet, we will keep you informed.

So what do you think? Still dreaming about the Bayswater bag?

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Tags: bag Mulberry Delphie

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For Spring 2015, Mulberry Gets Its Groove Back

Categories:Other Brands

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Mulberry’s various and sundry corporate challenges are well-documented and yet to be resolved, but London Fashion Week waits for no brand. For Spring 2015, the brand soldiered forth in a more subtle way than it has in recent years. Instead of a big production with global It Girl and brand ambassador Cara Delevingne, Mulberry put on a subtle presentation full of the kinds of pieces that made people Mulberry fans in the first place.

There were a few of the company’s popular Bayswater bags on display in preppy, spring-appropriate finishes and colors, but the star of the show was a pared-down, chain-strapped shoulder bag called the Delphie, which Mulberry claims can be worn six ways but is probably most recognizable as a small shoulder bag that can be easily converted into a medium-size clutch. Instead of the signature large turnlock closure, it featured a smaller, more modern metal button that, while bearing the Mulberry logo, was less in-your-face than the Mulberry of the recent past.

Check out the collection below; are you feeling this scaled-back vibe?

Tags: Mulberry

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