Proenza Schouler’s Minimalist Spring 2016 Campaign

Categories:Fashion

Jack McCollough and Lazaro Hernandez, founders of Proenza Schoulerdecided to create a “deeply personal and completely honest” platform for the spring 2016 ad campaign. The crew ended up being entirely comprised of women, with stylist Marie Chaix and photographer Zoe Ghertner, and the designing duo’s personal and honest campaign came down to a bare simplicity, without any extraordinary scenery or outrageous aspects to distract the audience from taking in the essence of the product, and of the smaller details that each piece hides.

Proenza Schouler Spring 2016 Campaign

“The aim was to capture a kind of confident individualism we are consistently drawn to, and to explore the intimate and personal narrative that was an important subtext to the Spring 2016 collection,” McCollough and Hernandez said in a joint statement to WWD.

The Proenza Schouler spring 2016 campaign stars Olympia Campbell, Selena Forrest, and Nicole-Antonia Spagnola, who serve as the muses for this narrative the designers wanted to explore for the ads. Since the collection focused on such sensual apparel, this choice of a simplistic platform makes everything just a little bit sweeter.

The campaign was shot in Los Angeles against a concrete backdrop, and even though there’s not a lot going on in the shots, they are far from boring. This portrayal helps the viewer focus more on the clothes and products and their intricate details, without being diverted by a busy photograph, although it may not have been totally necessary to achieve this effect. When a designer chooses such a simple backdrop, it’s usually to allow a bright color or otherwise striking component to stand out. That’s something that makes this a unique campaign. Sure the embellishments are easier to notice, but they could have been just as stunning in a more intricate setting. This difference doesn’t make these aesthetic decisions any less enthralling, however.

Models were styled naturally, with nude makeup looks, acting as overall blank canvases to go along with the concrete slate. There were a lot of details that went into the creation of this collection, so this platform ensures that viewers can see the fine detailing, discretely complex construction, and unique embellishments. A majority of the collection was created in black and white, but there were splashes of reds, and a green introduced for the Proenza Schouler spring/summer 2016 campaign.

Sometimes the best idea for an ad campaign is to go back to the basics, and Proenza Schouler went completely back to the bare essentials for its showing. And with all things considered, the smaller details were able to shine through in a way unique to this type of setting.

The photos are set to hit official publication in March, where it will be seen in issues of Harper’s Bazaar, Vogue, Interview, and W. The ads will also be run in biannual publications like The Gentewoman, Love, Pop, Purple, and Self Service.

Tags: Proenza Schoule

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Latest Obsession: The Proenza Schouler Tiny PS1 Bag

Categories:Other Brands

I only own one PS1; I bought it at the tail end of 2011 and carried it for a solid two years afterward, more or less every day. I still whip it out occasionally, but my version is the large size, and I’ve since gotten used to smaller, lighter bags. I’m always excited to see seasonal PS1s come out, though, and I’ve considered adding another one to my collection countless times in the past four years. I’m sure I will eventually; the only question is when.

If I were going to do it today, I’d definitely go for the relatively new Tiny size. Despite its name, the ten-inch-wide bag is easily big enough to hold the daily essentials required to fit inside any bag I own, and the strap is long enough to sit comfortably cross-body. This size also still has all the interior and exterior organizational compartments that I love in my big PS1, and it comes in a rainbow of colors. It may not be in my collection right now, but it’s only a matter of time.

Pick up a Proenza Schouler Tiny PS1

Tags: bag Proenza Schouler the Tiny LATEST Obsession: PS1

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Proenza Schouler PS11 Tiny Bag

Categories:Other Brands

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The oversized bags have been temporary put on hold and they are making room for the tiny bags. Funny though, because in 2009 Chanel decided to remove the jumbo single flap and instead, they introduced two new larger bags – the jumbo with double flap (heavier than the single flap) and the classic maxi flap bag.

For now, we are seeing a storm of mini sized designer bags running out of the factory – to name a few; theLouis Vuitton Capucines BB tote, Prada Extra Mini Saffiano Bag, Lady Dior Mini Tote, Fendi Mini Be Baguette Bag, the Celine Mini Trapeze Bag and we can go on forever.

I belief every girl needs a tiny bag in their wardrobe, there is always a moment that they become very useful, like for the chic evenings and when going the night clubs. They are light weighed, enough to store your most important essentials and usually very appealing.

Mini bags like the Chanel Extra Mini Classic Flap Bags are super cute. They are adorable and go literally with almost everything you have in your closet.

For the Fall 2014 Collection, Proenza Schouler decided to join the mini club by shrinking their famous PS11 shoulder bag into a tiny accessory, specially made for us to love. Kate Bosworth and Rachel Zoe have already learned to appreciate the PS11 medium bag, but the PS11 tiny bag is the next level of love.

The Proenza Schouler PS11 Tiny Bag comes with an adjustable shoulder strap, change it to your level of comfort. Embellished with signature inverted stud-detailing, the silver embossed Proenza Schouler logo can be found underneath the flap. The interior is refined with jacquard lining and it’s even made to structure your items – one interior compartment with two leather trimmed pouch pocket.

Measuring 7.5′ x 2.5′ x 6.5′ (L x H x W), for €1095 euro’s at Proenza Schouler e-store.

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Tags: bag Proenza Schouler PS11 Tiny

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Proenza Schouler Spring 2015 Runway Bag Collection

Categories:Other Brands

Introducing the Proenza Schouler Spring 2014 Runway Bag Collection. This season, the New York based duo was inspired by the American Dream. They delivered a variety of new styles that are a far cry from the classic PS series. The new bags feature rounded flap bags, boxy messengers and tassel clutches. The shoulder bags are lined in thick leather trim of an offsetting color and are featured with crocodile and python exteriors.  The shoulder bags appear in basic colors such as Black, Tan, Ivory with Brown Piping. The Clutch Bags appeared in a variety of mixed color crochet tassels with a metal bar closure.

Gallery

Source: Style

Tags: bag Spring Runway 2015 Proenza Schouler

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Proenza Schouler Quilted Mini PS11 Classic Bag

Categories:Other Brands

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Our brains work in the most mysterious way; sometimes there is information stored that we should have forgotten already, because…

a). It’s not useful

b). I never wanted to remember it

It was something that one of my best friend Cindy said while we were still in College. It was after a nerve-racking presentation and we were obligated to wear a suit. Then Cindy said something like: ‘There is just something about a suit and it makes any guy looks good’.

But anyways, my point! There’s just something about ‘Quilted’ and it makes any designer bag looks good (well, most of them =)).

Presenting one of Proenza Schouler’s most famous bag and it’s, listen carefully…

Mini

Quilted

Classic

Three of our favorite ingredients combined in one accessory and it just give me the ‘chills’. And if you love it too, then your shopping spree must be kicking right now.

Presenting the Proenza SChouler Mini PS11 Classic Bag in black. The fold-over flap top is quilted with a button closure. It comes with a detachable and adjustable shoulder strap, you can hide the strap in the interior at night and change it in a quilted clutch, you know!

The inside is also very structured, with one interior zip pocket and a great empty space to store all your essentials. Oh yes, this bag holds shape!

A timeless piece and its measured 9.5’ x 8.5’ x 3’ (W x H x D), for $1615 USD at Elyse Walker.

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Tags: bag Mini classic Quilted Proenza Schouler PS11

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